https://www.thecaterer.com/news/hospitality-rising-campaign-pause
Hospitality Rising has paused its industry recruitment drive due to a lack of available funding, having reached a “milestone” of 300,000 job applications.
The high-profile advertising campaign was launched in October 2022 with the backing of top chefs including Tom Kerridge and Angela Hartnett. It had also raised £900,000 from operators, suppliers and sponsors.
At the time of the launch, the industry was facing an acute staffing crisis, with 400,000 vacancies and businesses scaling back operations as a result of the lack of staff.
Hospitality Rising aimed to encourage young people aged between 18 and 30 to consider a career in restaurants, bars, hotels and foodservice with catchy straplines, social media campaigns and easy access to an online jobs board.
